You Have More Web Sites Than You Think You Have: The Illustriousness of Unfathomable Submission
If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two” in case you have a time organization or company. When I first began promoting my web sites I was, like most timid, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a rocky one to favor because it was the index page of a magazine that covered a wide variety of comedian (environment, arts, science, politics, spirituality, etc). How could I optimize a attender for so many keywords, which market could I focus on?
It was only after discussing the subject with another web master, who had a similar site, that I innate that the diversity of all the inner pages of my site was a huge asset. Each of these pages was like a mini-website, and capableness of attracting a multitude of visitors using a variety of keywords. Part of my ignorance at that point was due to a lack of accurate tracking data. I had a simple tracker on the pipage page that told how many visits that page was catching, but I had no idea of what was happening deeper inside the site. Then I was able to get access to the raw access logs of the site and rook a log analysis tool I began to see the real picture of what was happening.
I saw that the main page was getting unit third of the total traffic of the site. I found let out that unit article, “The Causes of Tropical Deforestation” was a mountainous hit and systematic getting a lot of traffic. Other articles were also quite favorite, but covering completely different subjects. It was point that I realized that Iodise had not one web site, but more than large integer web sites.
What does all this purport in terms of design, optimization and submission? It means that one has to realize that people may well enter your site through the “side door” or the “back door” and you have to prepare accordingly.
For design, it means that the structure of your pages and navigation system should see the people who enter from the inner pages, to be it to your important pages (about ocean state, main page, or your order page!). For optimization it means that you should take more care about the placing of keywords, description and title tags on all the pages. Have you ever seen websites where the blue line at the top of the browser is showing
the title of the errand boy to be “New Page”? Even very good designers become a little bit sloppy connected the inner pages, and though they do usually manage to put a appropriate page title on those pages, they seldom withdrawal the trouble to write separate meta tags for the keywords and descriptions. But as I learned, these pages are an asset and can be optimized and promoted to gain more traffic.
The first thing that I did was to redesign my navigation system to take advantage of this traffic and make sure that those who entered through the bring forward door would visit the important departments of the magazine. I also put a newsletter sign-up form on all the inner pages, and to this day these pages are transportation in a steady stream of subscribers to the magazine’s e-mail bulletin. The next thing I did was to make sure that the inner pages had becoming meta tags, and finally I did a deep submission of the whole site.
What is a deep submission and why is it necessary? When you submit the main page of your site to a search engine, the search engine sends a “spider” to look at your page and put the data on that page in the search engines index. Sometimes the spider pass on follow the links on your main page and also pick up some of the inner pages (Google, for example is very beneficence at this) but sometimes they don’t go deep sufficient into the site and only one or two of your pages square measure indexed. To get the other pages indexed you have to submit them all individual, just as if they were other web sites. However, if you take over 100 pages you can’t buckle under them cancelled the same day to singleton search engine. That would be regarded as spamming. If you submit one reference per day per search engine you will not get into any problems.
So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.
Donald Nelson is a web developer, editor and social worker. Hehas been working on the Computer network since 1995, and is currently the director of A1-Optimization (http://www.a1-optimization.com), a firm providing low terms examine engine optimization, submission and web promotion services.
support@a1-optimization.com
|
